The Original Pickle Shot debuts Pickled Lemonade for summer

The Original Pickle Shot has launched Original Pickled Lemonade, a new summer cocktail built around its pickle-flavored vodka, lemonade and sparkling water. The move leans into growing consumer interest in pickle lemonade and extends the brand’s Make It Original campaign.

Why it matters: - The Original Pickle Shot is trying to turn a niche flavor trend into a mainstream warm-weather drink. - The launch taps rising consumer interest in pickle lemonade, which Tastewise said grew 239% in online discussions in 2025. - The product gives the brand another way to grow beyond shots and into summer entertaining occasions.

What happened: - The Original Pickle Shot introduced Original Pickled Lemonade on July 7, 2026. - The cocktail combines lemonade, sparkling water and The Original Pickle Shot’s signature pickle flavor. - The brand positioned the drink as part of its new “Make It Original” campaign. - CEO Laura Becraft framed the drink as a playful summer option for people looking for something different.

The details: - Original Pickled Lemonade uses 2 oz. of The Original Pickle Shot in Original Dill or Spicy Dill. - The recipe adds fresh lemonade, a splash of sparkling water, ice, a lemon wedge and a pickle slice for garnish. - The brand says the cocktail is designed for backyard barbecues, beach trips, tailgates and lake weekends. - The Original Pickle Shot is available in Original Dill and Spicy Dill flavors. - The vodka is made with five-times-distilled vodka and a proprietary pickle brine recipe. - Each serving contains no artificial flavors, colors, sugar or gluten. - The product has 1.5 carbs and fewer than 40 calories per serving. - The brand launched in 2018 and now sells in more than 15,000 bars, restaurants and retail stores across the U.S. - Nielsen recently ranked The Original Pickle Shot among the 10 largest flavored vodka brands in the United States. - The company says the brand is the top-selling pickle brine-infused vodka in America. - The product comes in 750ml, 375ml and 50ml bottle sizes.

Between the lines: - The launch shows how spirits brands are leaning into flavor-first innovation to create new drinking occasions. - Pickle flavor has moved from novelty to category strategy for The Original Pickle Shot, which has built its identity around that profile. - The “Make It Original” campaign appears aimed at social sharing, sampling and impulse trial rather than a traditional cocktail platform. - The company is using a familiar summer staple like lemonade to lower the barrier for consumers who may be curious about pickle flavor but not ready for a straight shot.

What’s next: - The Original Pickle Shot plans to promote the campaign through social media content, influencer collaborations and sampling across the country. - The brand is likely to keep expanding pickle-flavored drink occasions as it pushes the new summer cocktail. - More information about the brand is available at the company’s website.